Additional
highlights from the report include:
1.
Online job searches are conducted the most by Baby Boomers, followed by Gen X
and Gen Y, and few are doing offline job searching. 96% of
Baby Boomers are conducting a job search online (compared to 95% of Gen X and
92% of Gen Y) and only 4% are doing it offline. Only 5% of Gen X and 4% of Baby
Boomers spend time job searching offline.
2.
Between 5 and 20 hours per week is the average time spent by all generations on
job searching. 60% of Gen Y, followed by 54% of Baby Boomers and
52% of Gen X spend between 5 and 20 hours per week searching for a job. 19% of
Boomers spend an average of between 20 and 30 hours per week.
3.
Job boards are the top resources for job seekers of all generations, and are
most popular with boomers. 87% of Baby Boomers choose job boards
as the resource they turn to first in a job search, followed by 82% of Gen X
and 77% of Gen Y. The second most popular resource are company websites (about
57% for all generations) and the third most popular are classified ads (32% of
Gen Y, 41% of Gen X and 43% of Boomers).Baby Boomers use social networks as
part of their job search (29%) over Gen X (27%) and Gen Y (23%).
4.
Google (and Google+) is the social network both Gen Y and Gen X turn to first
for job searching, while LinkedIn is the top choice for Baby Boomers. 35% of
Gen Y followed by 31% of Gen X and 31% of Boomers turn to Google (and Google+
first) when job searching. More Gen Y’s (21%) choose Facebook as their first
choice when job searching than Gen X (15%) and Boomers (10%). LinkedIn is the
top choice of Boomers (Boomers (29%) use social networking sites for their job
search over Gen X (27%) and Gen Y (23%). Twitter is the least popular job
search tool for all generations (8% of Gen Y, 6% of Gen X and 4% of Boomers).
5.
Fewer than 15% of all generations have their own professional website but more
than a third manage their online reputations.13% of Gen Y followed by 13% of Gen X
and 14% of Boomers have their own professional website or an online portfolio. 47%
of Gen Y, followed by 38.8% of Gen X and 35% of Boomers take the time to check
their online reputation and clean it up if necessary.
6.
Stress and frustration is the top affect of unemployment for all generations,
especially Gen X. 72% of Gen X, followed by 69% of Baby Boomers and
61% of Gen Y have suffered in this way. After stress, unemployment has caused
respondents to be depressed (44% of Gen X, 43% of Baby Boomers and 38% of Gen
Y).
7.
The length of a job search is greatest for Baby Boomers, followed by Gen X and
then Gen Y. 25%
of Boomers have a job search of over a year, followed by 17% of Gen X and 10%
of Gen Y. 33% of Gen Y’s are able to find employment in less than one month,
which faster than Gen X (29%) and Boomers (24%). Since Gen Y has the shortest
job search, they are the most optimistic about finding work relative to other
generations. 88% of Gen Y is optimistic about finding a job, followed by 81% of
Gen X and 73% of Boomers.
8.
Age discrimination is most common among Baby Boomers as opposed to other
generations. 65%
of Boomers feel like they suffer from age discrimination, followed by only 22%
of Gen X and 21% of Gen Y.
9.
The qualities that each generation value most in a potential employer is
different. For
Gen Y, 59% said location, while 57% said both meaningful work and job security.
For Gen X, 65% said job security, while 62% said employee benefits like
healthcare and 55% said location. For Boomers, 60% said meaningful work, while
57% said location and 55% said both employee benefits and job security. A
higher salary is more valued by Gen Y (41%) than Gen X (37%) and Boomers (27%).
Workplace flexibility is more valued by Gen Y (30%) than Gen X (25%) and
Boomers (22%).
10.
Job preparation between generations is different. The
majority of Boomers prepare for interviews by reviewing the company’s website
(85%), followed by Gen X (78%) and then Gen Y (71%). Boomers are also more
inclined to search for news about or related to the company they are
interviewing for (64%) over Gen X (58%) and Gen Y (53%). Gen Y spends time
practicing interview questions before an interview (68%) over Gen X (60%) and
Boomers (52%). They are more likely to follow and interact with the
company’s social media profiles (25%) over Gen X (19%) and Boomers (16%). They
also are more inclined to customize their resume and cover letters as they
apply for jobs (59%) over Boomers (57%) and Gen X (54%).
11.
Alternatives to getting a job between generations is different. Almost
half (48%) of Gen Y has considered going back to school instead of continuing
their job search, while only 35% of Gen X and 23% of Boomers feel the same way.
Out of those respondents, 37% of Gen Y intends to go back to school, while 24%
of Gen X and 17% of Boomers feel the same way. Almost one third of all
respondents has considered starting their own business instead of continuing
their job search (36% of Gen X, 35% of Boomers and 31% of Gen Y).
Source:
Posted
on September 24, 2012 by Dan
Schawbel
Posted on September 28, 2012 by Cindy Goodman in Miami Herald Blog
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