While familiar with both traditional and online media, her company's niche is in understanding how to create maximum effectiveness and ROI with older consumers. Having used most media platforms across the country, I can share some real insights into seniors’ consumer
response from each. I understand the drivers and psychogenic issues that are important when selling to this older demographic.
Here is an article that she wrote on her website, that I think is interesting and insightful
Do you know how to drive Boomers to your business? The Baby Boom generation are now becoming seniors at a rapid pace.10,000 Americans are turning 65 every day. What is your company’s strategy to attract this growing wave of older consumers? Here are some ideas to get you going