WORDS THAT WORK: DEFENDING PUBLIC EMPLOYEES
1. Emphasize the services,
not the pay. We can’t begin a conversation with the
public about the reasons public employees should be paid better, or deserve good
pensions, until people feel good about the services we’re providing to them.
Talk about what people enjoy thanks to public employees (e.g. cleaner air,
smarter children, healthier seniors, safer communities).
2. What does your job mean
for people, exactly? It’s easy to get lost
in the details of your job description. But you’re more persuasive when you
talk about what your job means for people in their day-to-day lives. What
real-life problems are you solving for people?
3. Tap into Canadian values.
Talk about how the services you provide
support core Canadian values such as equity, opportunity, compassion, dignity,
security etc.
4. Tell powerful stories
about helping someone. When we evoke a shared
experience, a deeply felt value, or describe suffering we can all relate to,
then we’re connecting on a deeper level. 5. Emphasize the risky nature of the job. The riskier the job, the higher it is in public
esteem.
Specific talking points:
You hear that Public
Servants are Overpaid
You state that Public
employees provide the quality services that create a better life for everyone –cleaner
air, healthier seniors, smarter children, safer communities, dynamic cities,
saferroads).
You hear that a Public
Servant described as a Bureaucrat
You can refer to the
thousands of dedicated employees who make sure the roads are passable in the
winter, who help the young runaway find a safe place to sleep.
You hear someone say
that Public Servants do not Sacrifice and have it easy
You can remind them
that We need the specialized skills and valuable experience of public employees
to make sure we all get good services and value for the long term. Public
employees do important work every day – tackling disadvantage, extending
opportunity, building stronger communities, dealing with emergencies, improving
everyone’s quality of life.
Someone complains that
there are too many Public Servants
You can remind them
that these employees who do difficult jobs that keep us safe – like Deputy
Sheriffs who escort prisoners, maintain court security and serve court orders.
Someone makes fun of
the workers by saying they have such Soft government jobs
You remind them that
Public Servants perform the hazardous job of inspecting bridges, dams, sewers
and other public infrastructure. People who perform the risky job of guarding
prisoners and fighting forest
fires. People who perform the crucial job of protecting children in
disadvantaged situations.
Source: NATIONAL UNION OF PUBLIC AND GENERAL EMPLOYEES, 15 AURIGA DRIVE | NEPEAN, ON
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