Saturday, October 5, 2019

Personalized Gifts

The meteoric rise of the personalized gifts industry is well documented; with annual sales of more than $25 billion and growing, it is clearly a marketplace that is here to stay. 

Personalized Gifts enable you to give your members and supporters something they want – something they would buy anyway – regardless of your presence in the marketplace

Personalized gifts offer an outstanding fundraising opportunity for non-profit organizations because they allow your organization to provide your members and supporters with something they want, something they would probably buy from elsewhere anyway! 

Millions of people make their own personalized gifts every day of the week; they make everything from custom buttons to photo handbags, designed with photos depicting their loved ones, dogs, cats and other pets, or any other photo or design they choose to use.

It’s essential to be aware that the largest share of the personalized gifts market is made up from people making their own gifts, by this we mean people uploading their own photos and creating their own unique gifts. 

Make sure the base cost price of your custom products is low enough to be able to return a margin in the region of 25% to 30% while ensuring you can still provide your members and supporters with competitive pricing

One of the most common mistakes organizations makes when they evaluate fundraising is to not look closely enough at base prices, mark-ups, margins and selling prices.

Any proposition you come across that offers less than a 20% margin, (a mark-up of the base prices of less than 25%), or relies on the goodwill of your members to pay higher than average prices, to allow you to accommodate your target margin, should definitely be avoided. 


One idea for fundraising is our fully customizable greeting cards and custom postcards. These can be personalized with your own photos, logos, designs and text. They are made from either (depending on style) heavyweight 300gsm or 12pt card. They are fully customizable from front to back including the inside covers. They can be designed in portrait or landscape and are finished with matte lamination. Envelopes included. If you don't want to go to the extra work of designing your own cards, you can select one of ours here

We try to offer our customers some of the best gift ideas available - using our "state of the art" card creation software, making your own personalized photo card is easy, but more importantly, it's a lot of fun too!

If you like to make your own designs, personalized greeting cards are probably the best and most impressive way to show off your artistic talents - better still, you will enjoy creating them, and, when they're done, they make the ultimate photo card for any occasion! The same can also be said for personalized postcards.

A custom personalized greetings card always says more than a traditional card ever can - it expresses the thought and effort you have put into it!

To get started on your own one of a kind personalized greetings card, all you need to do is upload your photos and designs, add your personal message and you'll have your own custom personalized photo card with just a few clicks of your mouse.

Don't forget, you can make your own personalized postcards and greeting cards using any photos, designs and text you choose. Remember, you really can say it all when you design and create your own custom photo card

DIY personalized photo cards are perfect for birthdays, anniversaries, Christenings, graduations, valentines, mother's day, father's day, Christmas or any other occasion.



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